Nielsen Tells Us Who Buys Movie Games

Since no one here will admit to buying video game movies – so few rise above the category’s shovelware reputation – Nielsen done some research on the demographics most likely to buy titles like Alvin and the Chipmunks: The Squeakquel.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); Sooprise, sooprise, “households with kids ages 6-12 represent the ‘sweet spot’ for these products,” writes Nielsen on its blog. Also, these households tend to be wealthier, with incomes above $70,000. But lest you think this is strictly a suburban whitebread consumer template, Hispanics and Asians were most likely, among ethnicities, to pick up this type [[link]] of game, too. What is interesting to me is the console breakdown of video game movie buyers. The PlayStation 3 is the clear leader, followed by [[link]] the PlayStation 2 and Xbox 360. The Wii? A distant fourth. This is probably attributable to the first three consoles outnumbering the Wii for [[link]] development of video game adaptations. But as Nielsen started this by painting the picture of a comfortable, dual-income family with kids younger than 12 in the house, and with most major film adaptations going to all consoles, the Wii turning up so low is kind of a surprise. Movie-based Video Games and the Households that Buy Them [Nielsen Blog]